drives a huge part of the world. Everybody uses it, knowingly or unknowningly, it is always there. Software should help you to be more productive, act more efficient and also to have more fun.
can help to make you use software. One instantly sees on a single screenshot whether he or she is going to like an app. It could be the best app on the planet, however bad design can destroy this image.
lets you run the other two. No hardware, no apps, it is that simple. Todays hardware performance is magnificent. But, developers should use it thoughtfully. This is especially true with respect to limited battery life.
The goal is to provide nicely designed software which does not overload your hardware, especially on mobile environments.